JENNIFER'S DIARY

With such thoughts in mind, was rather taken with a press release about a new business book from John Wiley, Customers are People.

It says customers (that's you and me) don't want "relationships", we simply want to be able to buy what we need and be treated with a bit of civility.

It says businesses are largely wasting the £10 million a year spent on customer relationship management, which, one would imagine, probably includes those people who ring up while you are having supper to ask if you are satisfied with the service they did on your car.

Well, you were, until that moment.

Is there anything worse than sensing that your naked consumerism has been spotted.