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Customer Information Mastery Assessments (CIMA)

This toolkit assesses over 200 areas of best practice and enables us to help organizations understand how they are currently performing in all areas of their customer information capability. With input from the client, we then project forward across a five year time frame, identifying the impact of potential improvement in each area.  By establishing a ‘helicopter view’ of an organization’s data assets and existing practices, CIMA allows an organization to understand the impact of making these individual improvements and then to understand the impact of combining improvements into a program over a period of time. We prioritize our recommendations according to business and financial impact and provide indicative costs, timescales and the nature of the investment required. We also flag up any activities that are dependent on other improvements being made in advance. We can also identify any constraints to implementation of the plan, such as scarce skill sets. Together this provides a robust, pragmatic analysis of the financial costs and benefits of making specific investments in customer information together with the practical steps that must be taken, so the organization's leadership team can take an informed view of what changes will have the maximum bottom line impact.

"INFORMATION MASTERS - SECRETS OF THE CUSTOMER RACE"