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Customer Information Mastery Data Evaluator (CIMDE)

The CIMDE Data Evaluator is a comprehensive assessment of data quality, data content and data usage available today. It has been specifically designed to allow the examination of an organizationís existing customer data assets to answer four fundamental questions:

  1. What data are available (against a check-list of 60 defined data types)?
  2. How good is data quality (measured across 10 defined data quality dimensions)?
  3. How are data being used (or not being used) against a checklist of over 80 defined data usage types? Given content, quality and usage,
  4. How might the organization gain more value from its customer information related assets?

 The CIMDE Data Evaluator flags real areas of strength and weakness, and identifies those gaps that must be filled before significant progress can be made. It also highlights data that are not being used or are not used to good effect and are therefore an unnecessary drain on organizational resources. The CIMDE Data Evaluator will identify data usages that are not being deployed even though best practice indicates that these can add significant benefits to the business. This usage checklist drives what fields of data the customer record must include and when they are required.

 

 

"INFORMATION MASTERS - SECRETS OF THE CUSTOMER RACE"