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“Deluged by technology buzzwords and designer customer
approaches, it’s sometimes easy to forget that human beings are
the real secret to business success. But John McKean hasn’t
forgotten it, and his powerful book is a testament to the fact
that in the final analysis all business achievements boil down to
plain, old-fashioned human interaction.” Don Peppers and
Martha Rogers
Authors, One to One Future, One to One B2B
Peppers and Rogers Group |
