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Published Books
“Customers are People - the Human Touch” is being heralded
as a “powerful”
 and
“compelling” work ushering in the new era of customer
interaction. McKean reveals how the world’s leading “Human Touch”
firms implement the intuitive art of their most successful sales,
marketing, and service individuals as a consistent science across
business functions...... a science based on our research findings
that “70% of the customer’s decision to buy is based on how they
are treated as people...”
“Information Masters -Secrets of the
Customer Race” is "utterly riveting and very
 surprising” (Amazon.com.uk),
revealing why only 5% of the world’s firms are achieving the full
potential of their Customer Relationship Management initiatives.
Information Masters was also awarded the exclusive honor of Wiley
Publishing’s “BEST ON THE MARKET” book list along with Wiley’s
other high profile list of authors including Peter Drucker, Jack
Welch, and Warren Buffett.
Experience
Mr. McKean’s experience spans twenty years of operational success
in Sales, Marketing, and Service enabled by powerful information
capabilities in both the private and public sectors. (See
Research
for specific companies)
Academic
Mr. McKean academic rigors include teaching, studying, and
research at some of the world’s top universities. These include: MIT’s Sloan
Graduate School of Management - guest lecturer for the application
of advanced technologies, Harvard University - Postgraduate
International Monetary Economics and Finance with research in
international technology transfer, Georgetown University -
postgraduate work in international trade, University of New
Hampshire - Masters Degree in Business and Marketing, Hartwick
College - Undergraduate studies in Economics and Political Science. |
John McKean is
the Executive Director of the Center for
Information Based Competition, which provides thought-leadership
to help businesses advance to a mastery level of customer
information and interactions - both
as consumers and people. He is frequently called on by the world’s
leading businesses to inspire new levels of customer awareness and
effectiveness through fact-based insights and a passion for
customer excellence. John McKean’s real world customer work is
balanced with the academic rigors of guest lecturing at MIT Sloan
Graduate School and postgraduate work at Harvard University.