Time: 1-2 hours

Input: Interactive dialog

Output: Knowledge transfer from interactive dialog/research presentation

This Research presentation is unique because it addresses the real world information mastery transformation issues ranging from the political blood letting when changing internal information power bases to the surgical customer acquisition tactics of an information master.   

"The customer race is an information race.  Information masters are acquiring and retaining the best customers and repelling the worst.  They are shrouded by their competitors’ information blindness.  They are quick and iterative.  They are obsessed with customers.  They are obsessed with information.  They are dangerous.  They are the future.  They are the Information Masters."

John McKean, Author
Information Masters - Secrets of the Customer Race

We will present our research based on our 10-year global research study of some of the most well-known customer-intensive organizations in the world who were transforming their level of information mastery to support major sales, marketing, and service initiatives.

At the conclusion of each major customer information initiative, there were seven basic success/failure elements that drove business results

1. People: What are the right skills, knowledge, and attitude?
2. Process: How should processes evolve with degrees of mastery?
3. Culture: Where is your information culture and how do we best evolve it?
4. Leadership: What the attributes of a true information visionary?
5. Organization: What is the optimal organizational structure of a master?
6. Technology: What is the optimal technology balance of a master?
7. Information: What is the optimum content, usage, and quality balance?