How We Help
We specialize in optimizing the
& servicing environment for customers so they buy, then buy
again, and tell others to do the same.
Our research reveals that there are two
distinct environments to maximizing an organization's revenue
- Optimizing an organization's
selling environment (productivity)
- Optimizing the customer's buying
(& servicing) environment
While both environment are critical, the
two environments are mistakenly addressed as one competency.
Optimizing an organization's selling productivity without
optimizing the customer's buying environment results is short-lived revenue growth with little or no
annuity effect on future revenue.
By applying and sharing the Center’s global
research findings – particularly that 70% of a customer's buying
decision depends on how they were treated – CIBC helps
organizations differentiate themselves from their competitors by
optimizing the selling, buying (& servicing) environment for customers.
More specifically, our research shows that
there is more impact to optimize buying environments for
customers as people rather than just the consumer elements of
- We use multiple tools and disciplines to
assist organizations in elevating the degree to which they treat
customers as people according to
their needs, their requests, and their degree of customer
orientation, i.e. High-Order CRM (SM). This assistance is in 4 major categories:
Organizations use one, all or a combination of our capabilities as
best suits their individual needs.
we help can range from:
Sharing of research findings in one-on-one or small group
motivational talk with an intact work group
Conducting an intensive best practice benchmarking assessment,
participating in the resulting strategic and tactical action plans
and providing implementation support.