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What Industry Leaders' say
about
our
work... |
  "The
revolution in information technology is undermining many traditional
business models and creates untold confusion. But in confusion lies
opportunity. McKean shows how to see past the mesmerizing advances
in computers and communications to create a coherent as a strategy
that draws on both technological and non-technological capabilities"
Erik Brynjolfsson, MIT Center for Digital Business |
 “You
might think it's lack of technology that accounts for your inability
to forge stronger, more rational and cohesive relationships with
your customers, but John McKean's excellent study shows that
technology is likely to be the least of your worries. Information
competency is the result of the people you have in place, the
processes they follow, the cultural of your firm, and many things
other than technology. Don't start your journey toward CRM without
reading this book.”
Don Peppers & Martha Rogers, One to One
Future/B2B |
  "One
of the greatest business challenges is not a mastery of new
technologies, but the creation of a culture able to keep pace
and grasp the opportunities these technologies present. This is
nowhere better illustrated than in John McKean's pursuit and
exploration of that enigma, the profitable customer, through
this book information Masters."
Trevor Dukes, Projects and Systems |
  "Too
often, experts in this field can become besotted by technology
in both customer and corporate needs become secondary issues.
John McKean's book will no doubt draw some criticism from those
who are offended from his pragmatism and realism; however, it is
they who need to move from product and technology orientation,
into a world where our customers share with the corporation, the
value that world-class excellent is information management can
create. The balance between technology innovation and the
customer needs... should inspire all who follow this doctrine
toward true mastery of information management."
Michael Coomer, Group Executive Business &
Technology |
  “John
illustrates and quantifies a better way to build an information
advantage to serve both customers and shareholders"
David Overton, VP, Merchandise Planning
|
  “McKean has
nailed it when he forces you to consider and evaluate the other
'stuff' - people, processes, and culture”
John Peterson, VP, Database Marketing
|
  “McKean
demonstrates important insights into this important strategy”
Michael Winch, IT
Director, Safeway plc
|
 “ McKean
(is) clear...the important word in IT is Information
not Technology”
Roger McArthur, Chief Executive
|
 "This insightful book gives real world
examples as to why...and how to actually implement
these powerful but critical approaches."
Rob Strange, Change Director |
 “John
McKean offers invaluable insight into the real drivers of success
which organizations serious about CRM must put in place”
Robert Wyllie BA (Hons)APMI, Head of Business Development |
 “...reading
this book will not only save needless expense, but it will help
improve overall focus, marketing productivity, and profit.”
James Bauer, VP, National Consumer
Services
|
 “McKean's
landmark book offers the best insights I've seen into our biggest
challenges for building profitable customer relationships...”
Glen Kaiser, Director of Marketing
|
 "McKean's
insights enabled us to move toward true information mastery and
customer intimacy"
Paul Rabideau, Director of Marketing Sciences
|
 “John
illustrates and quantifies a better way to build an information
advantage to serve both customers and shareholders”
Ewan Hutton, Business Development Manager
|
 “McKean
provides an insightful and compelling framework...in their
pursuit of better understanding and servicing customers."
Roger Elwell, Head - Marketing & Product
Dev., Card Services E-Commerce
|
 “John
has hit on the true essence of creating profitable customer
relationships”
William H. Tallman, General Manager- Strategic
Marketing |
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Why industry leading technology and
information firms called us... |
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