What People Say


What Industry Leaders' say about our work...
"McKean... reveals how companies must compete for customers as 'people'... and why shareholders will suffer if they falter." Horst H. Schulze, Founding President
"...John McKean points out how...successful firms are using the power of the Internet...to humanize their interactions." Erik Brynjolfsson, MIT Center for Digital Business
"John's research uncovering customer CTQ's is extremely insightful" Barbara J. Desoer, Global Technology, Service & Fulfillment Executive
“...McKean's book...is a testament that...all business achievements boil down to plain, old-fashioned human interaction.” Don Peppers & Martha Rogers, One to One Future/B2B
“John’s powerful book is a timely reminder that an organization’ s people & technology can too often divorce themselves from customers...” Clive Humby FIDM, Chairman, Tesco Customer Analytics
"John McKean's inspiring book dispels the myth that CRM is the retailers' panacea..." Trevor Dukes, Projects and Systems
"John has... an uncanny knack for communicating what is obvious, yet difficult,...to attain. Keeping promises and building trust...". Michael Coomer, Group Executive Business & Technology