 THE
HUMAN TOUCH
And the Academy Award goes to...
John McKean’s Shakespearean ...performance (as Keynote for the
Pan-Pacific Marketing Conference)... drew everybody’s attention...
I expected the line “Alas, poor
customer, I knew him Horatio...” to burst from his lips at any time,
but...
I must give credit where credit is
due. McKean’s “human touch” theory has a lot of merit, and he was able to
demonstrate a correlation between the human touch and increased profits,
which is what delegates were there for.
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