The structure of the organization can inhibit a firm’s ability to transform its information legacy.  Most firms came to the realization that the organizational aspects of information held back their efforts to restructure their basic form and function.  Most of the firms observed that the current organizational structure of their firm was well suited for mass-market approaches to information application but not for atomic information applications.  Such acknowledgements hold the fundamental changes the firms have to make in order to become viable competitors in the future.