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Customers Are People - The Human Touch

70% of customer decision making is based on how we are treated with only 30% being determined by the product itself yet surprisingly only 10% of company resources are invested in how they treat customers.
Customers are People - first and always; just as we are all customers.  When faced with a choice between companies with similar products and prices, we choose the one who treats us the best. 

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Information Masters - Secrets of the Customer Race

Only 5% of businesses achieve the full potential of their customer initiatives because of forgotten customer fundamentals and fatal assumptions made in creating the supporting customer information competency.
The forgotten customer fundamentals center around the lack of a detailed understanding of how each firm created value at each point of customer interaction.

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