Mr. McKean's recent book - "Customers
are People", is being
heralded as a "powerful" and "compelling" work ushering in the
next era of how customer's buy.
McKean reveals how the world's
leading firms implement their art of interacting with customers as
people as a
consistent science across the entire business...
... a science based on the basic
premise that top sales, marketing, and service individuals know
and practice intuitively - "70% of the customer's decision to buy is
based on how they are treated as people…"
BAI/RDS: World's Largest Financial Services
Best Presentation: "John McKean from
the Center for Information Based Competition , whose presentation
was titled, 'Why Customers Don't Want Relationships.' This guy
must have felt like Gandhi at a Soldier of Fortune rally. But he
was factual, he was blunt, and he hit it right on the screws, as
we say on the golf course. For my money, the best
presentation of the week" - Compared with 54
presentations including keynotes from Richard Branson (Virgin),
Lou Gerstner (ex-IBM CEO), Jamie Dimon (CEO Bank One), and Larry
Bossidy (ex.-CEO Honeywell).
800 seat lecture hall with 1000 delegates (200 delegates standing)
His prior book, "Information Masters -Secrets
of the Customer Race", the "utterly
riveting and very surprising"
(Amazon.com UK book review) international best-seller,
revealing why only 5% of the world's firms are achieving the full
potential of their Customer Relationship
Mr. McKean delivered the Keynote Address for The
Conference on Customer Relationship Management (CRM) for
Europe. The Economist is the largest international business journal in
the world with over 600,000 subscribers world-wide.
“John’s keynote was clearly the high point of the
conference” - Delegate
“You were excellent.
You received the best grades of content and
presentation. Nobody scored that high.” - Conference Manager
Words used to describe his
speaking style are "Sobering, Intoxicating, Stout, Eye opening…”
15th, the BBC
hosted best selling author John McKean in front of 7 million,
recognizing him as an
“acknowledged expert” in the entire relationship between
business and the consumer.
News (Good Morning America), SKY Business News, The Sunday Times,
and CIO Magazine have all recognized Mr. McKean's unique
"beyond-the-hype" customer insights as both inspiring
and pragmatic for the new customer millennium. He is one the leading speakers on the subject of customer
and building the supporting information competency.
McKean has also been awarded the exclusive honor of Wiley
Publishing's "BEST ON THE MARKET" book