Most firms found that when they went to a new level of detail and sophistication with their information, the information processes were no longer efficient and in some cases completely invalid. There were several factors involved in this change:

• The source of the information changed
• The level of detail available changed the inherent process
• The new information changed the strategy, which further changed processes
• Acquiring the right information changed its application
• The new information changed the management process
• The new information changed the measurement process
• New information applied to customers changed the customers’ behavior
• New information changed the speed of the process
• Availability of information changed the organizations involved in a given process
• Availability of information completely erased a process
• Availability of information added a process