Research
has been focused on the global race back to
full awareness of what matters most to customers
both as consumers and people is any sales, marketing or service
initiative.
The research focuses candidly on the success
and failure of efforts to create profitable customer fulfillment and
the information competencies to support that goal. The findings
were gathered through
working relationships, formal interviews and assessments, trade publications, and public
forums involving organizations such as...
Research
has been focused on the
global race back to
full awareness of what matters most to customers
both as consumers and people is any sales, marketing or service
initiative.
The research focuses candidly on the success
and failure of efforts to create profitable customer fulfillment and
the information competencies to support that goal.
