CIBC, The Center for Information Based Competition, was founded by
John McKean in 1994 to advance the thinking of how firms in
customer-intensive industries achieve competitive advantage
through the mastery of customer information and buying/servicing
To fulfill this mandate, the Centerís activities follow three
Research: we conduct world wide best practice investigation during
multiple year research studies.
Document Findings: we provide public access to the findings in
leading edge business books with publishing support by Wiley
Advisors: we work with individual companies and organizations
to leverage the research learning.
The Centerís activities are all driven by three operating values:
People focused Ė we never lose sight of the end customer. We are
there to help organizations help their customers and their
Respectful Ė we value and listen to the opinions of all parties
and always work towards a win/win approach.
Inclusive Ė we share our knowledge, our research and our skill
openly and completely so that our customers can maximize business
performance within their organizations.
Center for Information Based Competition, we help organizations,
large and small, develop their ability to fulfill customers better
then their competitors.
"Information Masters" is the trademarked name for the Centerís
extensive research into how the world's leading firms develop the
information competencies to understand and then market, sell, and
service customers as both consumers and people.
"Customers As People", and "Customer Buying
Sciences" are the trademarked
names for the Centerís extensive research into the buying
behavior of customers as people and