·       CIBC, The Center for Information Based Competition, was founded by John McKean in 1994 to advance the thinking of how firms in customer-intensive industries achieve competitive advantage through the mastery of customer information and buying/servicing environments.

·       To fulfill this mandate, the Center’s activities follow three steps:

1.      Research: we conduct world wide best practice investigation during multiple year research studies.

2.      Document Findings: we provide public access to the findings in leading edge business books with publishing support by Wiley Publishers.

3.      Advisors:  we work with individual companies and organizations to leverage the research learning.

·         The Center’s activities are all driven by three operating values:

·         People focused – we never lose sight of the end customer.  We are there to help organizations help their customers and their customer’s customers.

·         Respectful – we value and listen to the opinions of all parties and always work towards a win/win approach.

·         Inclusive – we share our knowledge, our research and our skill openly and completely so that our customers can maximize business performance within their organizations.

At CIBC, the Center for Information Based Competition, we help organizations, large and small, develop their ability to fulfill customers better then their competitors.

"Information Masters" is the trademarked name for the Center’s extensive research into how the world's leading firms develop the information competencies to understand and then market, sell, and service customers as both consumers and people.

"Customers As People", and "Customer Buying Sciences" are the trademarked names for the Center’s extensive research into the buying behavior of customers as people and as consumers.